93rd Annual State Singing Convention, June 21-23

State_Annual_Singing_Convention

This year marks the 93rd Annual State Singing Convention on June 21-23 in Benson, NC.

The oldest festival in the county and one of the oldest in the state began in 1921 as a treat for the town. Area church choirs met in an old tobacco warehouse to have a “sing.” About 200 people heard two choirs that day, but over the years thousands would come every year for the event.

Today, large audiences still gather June 21-23, 2013 at the Benson Singing Grove on Main Street where gospel groups come to compete for trophies.

When Simon Honeycutt suggested in 1921 that an annual singing convention should be held “for the development of the cultural and spiritual life of all people in song for the glory of God,” little did he or anyone else know it would become a week-end long event with thousands of people coming to hear hundreds of gospel singers.

Singers of all ages compete in the sing. Winners of the first singing competitions received Loving Cups which were provided by Sears retail store. Until 1950, when a covered stage was built and dedicated to the founders, temporary stages were built from lumber borrowed from R. F. Smith’s saw mill.

This year, the Johnston County Visitors Bureau provided grant funds to the Town of Benson for repairs and improvements to the Singing Grove stage and restrooms. For more information on the events at this year’s sing, visit www.gospelsingingconvention.org or call 919-894-4389.

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VisitSmithfield.org Gets Updated Look

A current project for the Johnston County Visitors Bureau staff in 2013 is updating and revising the six town websites created to promote visitation to the county.  The site to get the latest updates is Smithfield, at www.visitsmithfield.org. With a new look and up to date information, the new Smithfield site is easier to manage and more convenient for visitors.

The Town of Smithfield is home to many hotels, restaurants, shops, and annual festivals. The new visitsmithfield.org takes all of these attractions and organizes them with descriptions, contact information, and photographs. There is also information about the town itself, the history and early growth of the town, and relocation information.

VisitSmithfield.org_Screenshot

The newly updated VisitSmithfield.org website.

The redesigned site also has a couple new features. There is now an entire section on filming in Smithfield. This gives film makers information on locations, connects them to the NC Film

Office resources, and provides helpful information on statewide film incentives. There is also a link to the Muscadine Heritage Wine Trail website, and the site promotes the

Girlfriends Getaway Shopping Package which is very popular with leisure travelers to the area.

“Links to the VisitSmithfield.org site are very important to Google searches and we encourage local business owners listed on the site, to provide a link from their websites to the town’s,” stated Donna Bailey-Taylor, Executive Director.

Visitsmithfield.org is a resource not only for visitors, but local residents wanting to stay connected to what’s happening in Smithfield or “deals around town” that might be available. These new changes make it easier for everyone to use. If there are any updates that were missed, please contact the Johnston County Visitors bureau at www. johnstoncountync.org or call 919-989-8687.

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3 Little Pigs Triathlon to be Held on June 15

For the fourth year, the Chick-fil-A 3 Little Pigs Triathlon will be held in Smithfield, North Carolina. On Saturday, June 15, 2013, at 7:30am athletes will participate in a 250-yard pool swim, 14-mile bike, and 3.1 mile run.

The route for the three events will take participants around the Smithfield area, sticking mainly around the Smithfield Recreation and Aquatics Center (SRAC) and surrounding areas. The event will begin with swimming at the SRAC at 600 Booker Dairy Road then carry on to the bike course from the SRAC into rural Johnston County on a scenic but mostly flat course. The triathlon will end with the run event which is an out-and-back course around Smithfield’s Community Park, and down and back on the new Buffalo Creek Greenway.

3-Little-Pigs-Triathlon

Swimming event during the 3 Little Pigs Triathlon held in Smithfield, NC.

“We are excited about the response we’ve received about the 3 Little Pigs Triathlon,” said Martin Tetreault, a committee member for the event. “Last year, we had almost 500 participants and raised over $17,000. We expect similar numbers this year. With the help of the SRACand The Rotary Club of Central Johnston County, the event will provide an opportunity for fun and fundraising.”

Family activities will also be available including the SRAC splash pool, a jump-o-line, a misting tent, face painting and the playground at the finish line.

Chick-fil-A of Smithfield is the title sponsor for the event. Proceeds will benefit the Friends of the Park and The Rotary Club of Central Johnston County.

For online registration and more information call 919-934-1408 or visit www.fsseries.com/index.php?action=event&event_id=169.

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Destination Marketing Organizations Partner to Launch Agritourism Website Portal

Smith's Nursery

Smith's Nursery is one of many agritourism locations in Johnston County.

The Destination Marketing Organizations (DMOs) of Chatham, Durham, Johnston, Orange, and Wake counties have  teamed up to launch www.TriangleGrown.com, a website showcasing the area’s agriculturally based features that are visitor friendly – part of the growing national trend known as agritourism.

The site helps make visiting farms and food producers easier. Many of the businesses featured have a strong commitment to using locally produced foods, which is enticing to the region’s growing ‘foodie’ population who seeks to participate and learn more about how food is grown and produced.

“Around ten years ago, with the help from NCSU Cooperative Extension and Dr. Carol Kline, the Johnston County Visitors Bureau began meeting with our local farmers on sustainable goals and how agritourism could be profitable for our farm families,” stated Donna Bailey-Taylor, Executive Director, Johnston County Visitors Bureau.  “Today, family farms like Lazy O Farms, Smith’s Strawberry Farm, and Boyette Family Farms run successful agri-entertainment and educational programs for all ages.”

Johnston County has a rich history in agriculture and continues to produce quality food products like Atkinson’s Mill, House Autry Mill, Johnston County Hams, Steven’s Sausage, Carolina Packer Hot Dogs and a variety of fresh produce like strawberries, peaches, blueberry, honey, pecans, and unique items like giant garlic.  These food products and more may be found at many restaurants in North Carolina and  beyond.

Promotion and marketing are among the top challenges farms face when starting or extending their agritourism programs, according to a report from NC State University’s Tourism Extension program. By collaborating to launch this site, the DMOs’ goal is to extend the marketing reach of individual agritourism attractions to the entire region, which encourages daytrip visits. Additional research shows that many visitors to agritourism features also participate in other activities during their visit, indicating the possibility for extending these day trips into longer stays.

The new site features top events and attractions for the five-county region, as well as suggested itineraries for a day trip to each of the five counties. It links to the primary visitor websites for each DMO for information on hundreds of additional events and activities, including:

  • restaurants, bakeries and breweries that embody the farm-to-fork principle,
  • markets that specialize in locally-produced goods,
  • nurseries and public gardens that allow visitors to get back to nature,
  • food tours and trails that highlight the farm-to-fork (or grape-to-glass, or plow-to-pint) journey,
  • events that celebrate and showcase producers, and
  • farms producing things like fruits and vegetables, as well as proteins, dairy and sundries that offer a more enriched experience than just shopping at a local farmers’ market.

“With the growing Triangle area and the need for our local farmers to maintain and prosper on their family farms, the Johnston County Visitors Bureau invested resources to educate, market and support our farmer’s efforts to attract visitors, create shoulder season activities and package our assets into trails like the new Muscadine Heritage Wine Trail,” noted Bailey-Taylor, “and we only see things growing here with new breweries opening and two thriving Farmer’s Markets in Smithfield and Clayton.”

The juxtaposition of urban and rural features and attractions in the Research Triangle Area of North Carolina offers a wide range of agritourism experiences. Those can now be easily accessed and explored online with current and accurate information at www.TriangleGrown.com. The tag #TriangleGrown will be used in ongoing promotions for this site and related activities in social media.

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TLC Host Patrick Brown is the “JoCo Traveler” for new Promotional Videos

Patrick Brown on Film Shoot at Lazy O Farm

The Johnston County Visitors Bureau has completed a year-long project producing five uniquely themed promotional videos for tourism.  The five videos may be found on the bureau’s new YouTube Channel, http://www.youtube.com/user/VisitJohnstonCounty.

“I think it’s safe to say we have become a time starved society overrun with media messages. Our research indicated that video length should be three to four minutes tops to be effective”, stated Donna Bailey-Taylor, Executive Director.  “So approximately 12 months ago we contracted with Digital P Media of Cary, who has produced the videos for The Clayton Center for several years to script, shoot and produce five videos.”

The niche markets first targeted for Johnston County included History & Heritage, Arts & Entertainment, Agri-tourism and Food Products, Shopping, and Outdoor Recreation.  The creative platform included a “Johnston County Traveler” that narrates the videos as he travels around the county discovering all there is to see and do.

Fans of home improvements shows may recognize the “JoCo Traveler” as television host, Patrick Brown, who now lives in Wake County.  Brown is the host of Home Made Simple on TLC, A Discovery Channel and owns a construction company, ISC, Inc. in Wake County.  He graduated from East Carolina University with a bachelor of arts in sociology, where he also studied percussion and was a trained drummer.

“Working with Patrick was so enjoyable, as he truly was discovering Johnston County’s rural character (which he loved the most) with each production shoot,” noted Bailey-Taylor.

The Visitors Bureau has plans for future videos in other niche markets like “Festivals and Food” and “Destination Weddings”.  For now, the Digital P Media film crews are back in Smithfield and Selma working with the Towns, Chamber and Downtown Development groups to complete three videos on recruiting business and industry here.

For more information on the Johnston County Visitors Bureau program of work to attract and serve visitors to the county, visit the website, www.johnstoncountync.org or call 919-989-8687.

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Ava Gardner Museum Screens Romantic Drama “Pandora and the Flying Dutchman”

The Ava Gardner Museum will be screening the film “Pandora and the Flying Dutchman” at the Howell Theatre on May 18 &19 in Historic Downtown Smithfield.  Visitors to the event will also receive FREE admiAva Gardner Museum Movie Screeningssion to the Ava Gardner Museum during special hours over the weekend.  Tickets are $10.00 per person and times for the movie are:  Saturday, May 18 – 7:30pm and Sunday, May 19 – 2:30pm. Tickets are available at the Theatre and the museum.

“Pandora and the Flying Dutchman” (1951) is a British drama film made by Romulus Films and released by Metro-Goldwyn-Mayer in the United States. The film was directed and produced by Albert Lewin from his own screenplay, based on the legend of The Flying Dutchman.

The film starred Ava Gardner and James Mason, featuring Nigel Patrick, Sheila Sim, Harold Warrender, Mario Cabré and Marius Goring. Most of the movie was shot on location in Tossa de Mar, Catalonia, Spain, where a statue of Gardner has been erected on the hill overlooking the town’s main beach.

MGM delayed its release until Gardner’s star-making role in 1951’s “Show Boat”. The tactic worked, and this film solidified her status as a rising star. This film first introduced Gardner to Spain, bullfights, flamenco dancing and the warm Spanish people, who she came to love so much that she moved there in 1955 as her marriage to Frank Sinatra was ending.

Movie Plot:   Many cineastes consider “Pandora and the Flying Dutchman” as the masterpiece of filmmaker Albert Lewin (The Picture of Dorian Gray), while others write the film off as a pretentious romantic drama. Ava Gardner stars as Pandora Reynolds, a predatory creature who destroys the lives of all men who’ve been unfortunate enough to fall in love with her. Enter Hendrick van der Zee (James Mason), a mystical figure who proves to be Pandora’s match. It turns out that van der Zee is the legendary 17th Century Flying Dutchman, whose spirit is doomed to wander the earth until he is able to find a woman willing to love him with all her heart — and sacrificing everything.

Tickets are available at the Howell Theatre, 141 S. Third St., Smithfield, or by visiting the museum at 325 E. Market Street, Smithfield, NC 27577.  For more information on the museum, visit the website, www.avagardner.org

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2013 Ham & Yam Festival Gets Back to Country Roots

Ham & Yam Festival LogoLarge crowds are expected to come out for two country bands playing at this year’s Smithfield Ham & Yam Festival. “The Farm” will be in concert Friday, May 3 and Casey James of American Idol Fame will play on Saturday, May 4 at the Stevens Sausage Pavilion at the Neuse River Amphitheatre during the 2013 Ham & Yam Festival.

In its 29th year, the Ham & Yam Festival continues the new schedule of events with a free concert on Friday night and a full day of activities on Saturday with Casey James closing out the festival beginning at 8:30pm. Craft, commercial, and informational vendors will take to the streets on Saturday, May 4, along with entertainment on two stages, and fun activities for the entire family.  Circle C Farm will again bring the Hogway Speedway back to the annual festival with its racing potbelly pigs, ducks and other barnyard animals.

Casey James, contestant on the ninth season of American Idol, will perform Saturday, May 4.

“The Farm” is an American country music trio consisting of Nick Hoffman, Damien Horne and Krista Marie. The trio has released the single “Home Sweet Home”, which has charted on Hot Country Songs. Horne is a former member of John Rich’s songwriting group MuzikMafia, while Marie is a former solo artist for Broken Bow Records and Hoffman plays fiddle in Kenny Chesney’s road band.

Casey James, singer /songwriter and guitarist from Fort Worth, Texas, placed third on the ninth season of American Idol. During the finale of American Idol, he performed a duet of “Every Rose Has Its Thorn” with Bret Michaels. USA Today music critic Brian Mansfield suggested that James was “the best guitar player the show [American Idol] has seen.”   James’ self-titled debut CD was released in March 2012 with three top singles, “Let’s Don’t Call It a Night”, “Crying on a Suitcase”, and “The Good Life”.

“The Downtown Smithfield Development Corporation and the Ham & Yam Festival is always working to make sure the festival stays fresh and innovative for attendees,” states Chris Johnson, Executive Director of the Downtown Smithfield Development Corporation.

“With the generous corporate sponsorship provided by Stevens Sausage, we are absolutely elated to have signed Casey James to perform at the 2013 festival,” continues Johnson. “With two free concerts, the festival promises to be one of the largest attended events in Johnston County history, so come early.”

The Ham & Yam Festival is organized by the non-profit, Downtown Smithfield Development Corporation. For more information about the 2012 Ham & Yam Festival, call the Downtown Development office at (919) 934-0887 or visit www.hamandyam.com on the web.

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New Event Targets Saturday Yard Sale Shoppers

The towns of Kenly, Selma, Smithfield and Benson located along US 301 in Johnston County announces the first annual “Endless Yard Sale” to take place the weekend of June 14-15, 2013.

301 Endless Yardsale Logo

The 301 Endless Yard Sale will take place June 14-15.

Patterned after the long established 127 Longest Sale that runs from Michigan to Alabama, and inspired by the HGTV television show, the communities along US 301 will join together with vendors offering deals, antiques, collectibles and more along a 30 mile stretch of highway between Kenly and Benson, NC.

The US 301 Endless Yard Sale officially starts on the second Friday of June on the 14th and runs through Saturday. Many sellers will be located along the stretch in well established visitor sites like the Tobacco Farm Life Museum in Kenly, TWN Antiques in Selma and the Smithfield Community Farmers Market….as well as families, churches and schools on the route with participating vendors.

“This event was spearheaded by Mayor Cheryl Oliver of Selma and encouraged by retailer Tommy Abdalla, who annually attends the 127 Sale,” stated Donna Bailey-Taylor, Executive Director of the Johnston County Visitors Bureau, “his enthusiasm is catching and our immediate goal includes bringing visitors to the county for the two days sale.  And who knows, maybe one day it will run from Delaware to Florida”.  The Visitors Bureau is providing marketing support and helping to coordinate meetings for the event’s organizers with each town.

Visitors are invited to explore the country roads of Johnston County every year looking for the unique collectible and rare finds they may have been dreaming about…that special antique just might be along the US 301 Endless Yard Sale.

For more information on the event and contacts in each town, visit the official website, www.301endlessyardsale.com

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Partnership with ECU Reveals Insights into Johnston County Visitors

(Johnston County, NC) — The Johnston County Visitors Bureau was part of a pilot program in partnership with East Carolina University Center for Sustainable Tourism to conduct visitor research in rural counties.  Over a year long process, emails for an online survey were collected from accommodations, attractions, retail stores, and special events to gain a cross-section of visitors during the four seasons of travel.

“As part of the pilot program, we were excited to pave the way for tourism organizations across North Carolina to learn best practices for conducting research in rural communities,” stated Donna Bailey-Taylor, Executive Director.  “Although the sample size was around 215 respondents, we feel the data complements what we already know from previous studies and we learned several new trends on sustainable practices of our visitors.  We wish to share this information so that local businesses can it use in their everyday operations and for marketing decisions.”

The Cumulative Technical Report was finalized in February 2013 and copies were provided to all participates of the study.  The report validated many of the bureau’s previous studies or data collected internally such as North Carolina is the top feeder state for travel to Johnston County (65.4% of study responses) and Virginia is the top overnight state for travelers to the area (6.41% of study responses).

Knowing who is traveling to the county and why are important aspects of how to market to our visitors and the general outcome from the research indicated:  35% of visitors to Smithfield/Johnston County were on vacation, a getaway or for leisure purposes, 15% were here visiting friends/family, 15% were attending a business trip, and 11% were attending a festival or special event, with additional 24% here on personal business or indicated other reasons.

Tourism in Johnston County generated $191 million in visitor spending in 2011 and average expenditures are important for tracking the economic impact of tourism. Visitors spend on average $233.77 on shopping, food ($138.27), lodging ($113.43), and transportation ($89.18) and activities/entertainment ($84.32).

For those interested in reading the full report, a copy will be available on the Johnston County Visitors Bureau website, www.johnstoncountync.org or if there are additional questions contact Donna Bailey-Taylor, Executive Director at 919-989-8687.

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JCVB Board Approves $25,000 in Capital Grants

The Grove is home to the Benson State Singing Convention and many festivals and events.

Since 1987 when the Johnston County Tourism Authority was created by the Johnston County Commissioners, investing in the development of the tourism infrastructure of the county has been part of our vision statement.

At the November board meeting, Trish Stewart, Chairman of the Special Projects Committee presented three capital projects to the board for funding. Each project received funds based on the grant application guidelines, eligibility, and the projected timeline for completion of the project.

  • $14,500 was awarded to the Benson Parks & Recreation Department for improvements to the Benson Singing Grove facilities.  For over 60 years, “The Grove” has been the host location for the State Singing Convention, numerous Benson Mule Days activities, private parties and family reunions.  Improvements to the structure, the restrooms and a new sound system will ensure the facility will continue to play host to events and provide upgraded amenities to visitors to Benson.
  • $5,250 was awarded to The Clayton Center to install a state-of-the-art lighting system on the stage to allow the center to attract touring plays, which have needed such a lighting system.  The Clayton Center is celebrating their 10 year anniversary and they have brought scores of visitors to Clayton through high-quality performances and cultural events.  Having the ability to book theater acts will expand their range of programming.
  • $5,250 was awarded to the Historic Hastings House to continue restoration plans for the oldest home in Smithfield and to create a historic display of Civil War artifacts to attract visitors to the house.  Restoration work needed to the house includes painting the exterior, porch repairs, landscaping and protecting the 158-year-old glass windowpanes.  Exhibits are planned to be in place by March, 2015 when Bentonville Battlefield State Historic Site hosts their 150th Re-enactment Event.

Over the many years of supporting tourism projects around the county, over $1 million dollars of occupancy tax has been utilized to build auditoriums, museums, lighting along I-95 interchanges, gardens and beautification projects.

From the first board of directors until the present board, the commitment to support festivals and events with marketing funds and capital grant money for bricks and mortar projects remains strong.  For more information on the Johnston County Tourism Authority list of capital grant recipients 1987-2013 – click here.

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